Frequently asked questions about QR codes, tracking, forms, and 3D exports

A static QR code stores the final destination directly inside the QR pattern. It is simple, fast, and useful when the link will never change. A dynamic QR code stores a UNIQR short redirect link inside the QR pattern, then sends scanners to the destination saved in your dashboard.

Dynamic QR is better for campaigns, menus, forms, flyers, events, and printed material because you can update the destination later without reprinting the QR code. It also enables scan tracking, scan limits, active dates, project organization, and integrations.

You can edit the destination of a dynamic QR code after it has been printed because the printed QR points to a stable redirect link. That is the safest choice for business cards, signs, menus, event badges, direct mail, and anything expensive to reprint.

A static QR code cannot be edited after export because the final destination is already built into the QR pattern. If the destination changes, you need to generate and distribute a new static QR code.

Dynamic QR scan logs can capture practical campaign signals such as scan time, total scan count, device type, browser, operating system, approximate location signals, referrer when available, and the QR record that received the scan. The exact data can vary by browser, device, privacy settings, and network.

This information helps teams compare flyers, locations, events, placements, and campaigns. It is most useful when each campaign has its own QR code, project, tags, and UTM fields.

Use strong contrast, keep enough quiet space around the QR code, avoid covering too much of the center with a logo, and test the final file on multiple phones before printing. For small labels or textured materials, choose a simpler QR style and increase the printed size.

For print, export a high-resolution PNG, SVG, or flattened PDF. For screens, test at the real viewing distance. A QR that scans on your monitor may need to be larger on a poster, trade show screen, vehicle decal, or menu board.

Yes, but logos need care. UNIQR supports custom logos and spacing controls so your design can stay branded without blocking too many QR modules. Error correction helps, but it is not magic. A large logo, low contrast, a busy background, or too little quiet space can make a QR code harder to scan.

For important printed campaigns, keep the logo modest, use high contrast, test the exported file, and keep a clean fallback version available. If the QR will be 3D printed, be even more conservative because physical material, shadows, and printer tolerances can reduce readability.

UNIQR supports common export needs such as PNG, transparent PNG, JPG, SVG, flattened PDF, 3D PNG, animated MP4/WebM or GIF for 3D previews, and STL for 3D printable QR models when the printable module is enabled.

Use SVG for vector artwork and print workflows, PNG for general digital use, transparent PNG when placing the QR over a design, PDF for flattened print handoff, MP4/GIF for motion previews, and STL when you need a physical 3D printable model.

The 3D QR effect is a visual renderer. It creates a 3D-looking QR presentation for digital assets, previews, screenshots, videos, social content, and campaign mockups. You can adjust shape, material, lighting, texture, camera, animation, and the QR surface.

3D Printable QR is built for physical output. It creates a plaque-style model with raised QR modules, base shape controls, border controls, label text, keychain or NFC options, and STL export. Because it is intended for printing, scan reliability depends on clean geometry, adequate contrast after finishing, and printer precision.

A QR code remains scannable only when enough data modules are visible and the phone can clearly separate raised and recessed areas. A logo inside a 3D printable QR can cover modules, reduce contrast, create shadows, or introduce geometry that scanners read as noise.

For 3D printable QR, the safest approach is to keep logos small, use high error correction, avoid placing the logo over critical finder patterns, and test a printed sample before production. For maximum reliability, place branding as raised label text or on the base area instead of inside the QR pattern.

UNIQR supports public base URL settings so dynamic QR codes can use the redirect structure configured for the account or environment. This is useful when you want short, readable links that match your brand or deployment.

For the best result, use HTTPS, keep the short link stable, and avoid changing the public base after a QR code has been printed. The redirect URL is part of the QR pattern, so changing the base for an already distributed code can break the printed asset if not handled carefully.

Use projects for broad groups such as departments, clients, events, locations, or campaigns. Use tags for more flexible labels such as spring campaign, trade show, menu, flyer, Google Ads, campus, or priority.

This structure makes reporting easier later. If every placement uses the same QR code, you only know total scans. If each placement has its own QR code and tags, you can compare performance by channel, location, creative, audience, or time period.

Yes. Google Sheets integration can append QR scan records and form submission records when configured for the account or project. Since different forms can have different fields, the best structure is to keep core columns consistent, then add form-specific field columns or a custom fields JSON column.

For clean reporting, use separate tabs or separate spreadsheets for scan activity and form submissions. Forms often need flexible headers because one form may collect email and phone while another collects event choices, checkboxes, and consent.

Forms let you create a public data-collection page connected to a QR campaign. A form can collect contact details, choices, checkboxes, consent, comments, or custom fields, then store submissions in the dashboard and optionally send them to integrations.

This is useful for event signups, early-access lists, surveys, warranty cards, lead capture, campus programs, restaurant inquiries, appointment requests, and printed calls to action where you want the QR scan to end in a structured response instead of a normal web page.

Print changes everything. A QR code that scans perfectly on screen can fail when printed too small, placed on a curved surface, laminated with glare, printed with low ink density, or surrounded by a busy design. Always test the exact exported file at the final size.

Use high contrast, leave quiet space, avoid distortion, and choose a dynamic QR code when the destination may change. For large print runs, test with multiple phones and lighting conditions before sending the file to production.

Yes. UTM fields help analytics tools understand where traffic came from. A QR campaign can include source, medium, campaign, content, and term values so website analytics can separate scans from flyers, posters, social graphics, mailers, or event signs.

UTM naming works best when your team uses consistent presets. For example, use source for the platform or placement, medium for qr or print, campaign for the campaign name, and content for the creative version or location.

Dynamic QR records can be configured with limits such as a maximum number of scans, an active start date, or an expiration date. These controls are useful for limited offers, temporary event access, private programs, seasonal campaigns, or QR codes that should stop working after a deadline.

When using these controls, plan the fallback experience. A visitor should not hit a dead end. Use clear expired messaging, redirect to a support page, or update the destination before the campaign ends.

UNIQR includes account and user-management workflows for teams, depending on the plan. This helps organizations separate owners, subusers, projects, and operational responsibilities without sharing one login across everyone.

Team controls are especially helpful for agencies, schools, local government programs, event teams, franchises, and companies where multiple people create QR codes but one owner needs billing, reporting, brand, and access oversight.

UNIQR includes developer API features when enabled for the plan. The API can support authenticated QR code workflows so external systems can create records, keep campaign metadata organized, and connect QR generation to internal tools.

API access is useful for print shops, CRMs, event platforms, membership systems, product databases, and teams that need QR codes generated from another workflow instead of manually building every code in the dashboard.

Start by testing the destination and the QR file separately. Make sure the URL works, the QR has enough contrast, the quiet zone is not cropped, the logo is not too large, and the exported image has not been stretched or compressed.

If it is a printed QR, test in better light and at a closer distance. If it is a 3D or STL QR, check that the raised modules are clean, the base is not too reflective, and the pattern has enough physical contrast after printing, painting, or finishing.

UNIQR is designed to store the operational data needed to create QR codes, run redirects, show dashboards, process forms, and support users. Scan analytics may include browser, device, time, referrer, and approximate location signals when available.

Organizations should explain their own data use when QR codes lead to forms, signups, or tracking-heavy campaigns. If you collect personal information through forms, include consent language, link to your privacy policy, and avoid collecting data you do not need.

The best QR destination depends on the user moment. A flyer may need a focused landing page. A restaurant sign may need a menu. An event badge may need a form. A real estate sign may need a listing page. A product label may need instructions, warranty, or reorder information.

Keep the destination mobile-friendly, fast, and specific. Avoid sending scanners to a generic homepage unless the QR code is truly only for brand awareness. The more directly the destination answers the scanner intent, the better the campaign will perform.